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Selara® Color-Changing Foundation Stick

Selara® Color-Changing Foundation Stick

★★★★★ 4.8/5 (14,437 reviews)

💖 Matches your skin tone instantly

✨ Smooths fine lines & imperfections

☀️ Provides SPF protection for ski

💧 Keeps skin hydrated all day

Tone

Selara® Color-Changing Foundation Stick

Regular price $24.95
Sale price $24.95 Regular price $59.95
SAVE 58% Sold out
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  • 30 Days Trial
  • Easy Returns

Our Goal

As a female business owner, I started Selara™ to inspire and support women with stylish and practical products. Thank you for supporting my woman-led brand!

Ingredients

Our Skin Loving Ingredients

Our foundation stick is formulated with a short, gentle INCI list that focuses on hydration, comfort and a smooth, natural finish – especially for delicate and mature skin.

Aloe Barbadensis Leaf Extract (Aloe Vera)

Helps soothe the skin, reduce feelings of tightness and provide light, long-lasting hydration so your complexion feels comfortable all day.

Hyaluronic Acid

A powerful moisture magnet that attracts and retains water in the skin, helping to plump the appearance of fine lines and keep your base looking fresh, not cakey.

Beeswax

Creates a soft protective barrier that locks in moisture and improves the creamy glide of the stick, so it blends effortlessly without settling into wrinkles.

Ethylhexyl Palmitate

A lightweight, silky emollient that gives the formula its smooth, non-greasy texture and leaves skin feeling soft to the touch.

Titanium Dioxide

Provides coverage and helps even out the look of the complexion for a more uniform, radiant finish.

Full Ingredients List (INCI):

Aqua, Ethylhexyl Palmitate, Titanium Dioxide, Beeswax, Polyglyceryl-3 Diisostearate, Magnesium Sulfate, 1,2-Hexanediol, Aloe Barbadensis Leaf Extract, Hyaluronic Acid.

Shipping & Delivery

We offer Express Shipping on all orders!

Please allow 1-3 Business Days for us to process and ship your order.

Estimated Arrival Time: 6-10 business days.

30 Day Money Back

If at anytime within 30 days of receiving your order, you are not completely satisfied with your order, we will offer you a full refund or replacement of your order!

That's right, try out our products risk free for 30 days!

View full details

Featured on

Skin That Looks Smooth and Natural in Seconds

This color-changing foundation matches your skin tone on its own, giving you an even, natural look with almost no effort. It feels light on your skin, softens the look of fine lines, and keeps dry spots from showing. You get smooth, healthy-looking skin that doesn’t look cakey or turn orange during the day, so you can feel confident from the moment you put it on.

Quick Touch Ups Made Simple

This foundation stick is simple to use and perfect for quick touch-ups anytime. The built-in brush blends everything fast without any spills or extra tools, so your routine stays clean and easy. The formula stays fresh for hours, holds up through your day, and gives your skin SPF protection whenever you're outside, all in one travel friendly stick.

Instant Skin Match

SPF Protection

Hydrated All Day

Instant Skin Match

SPF Protection

Hydrated All Day

Instant Skin Match

SPF Protection

Hydrated All Day

Instant Skin Match

SPF Protection

Hydrated All Day

Instant Skin Match

SPF Protection

Hydrated All Day

Instant Skin Match

SPF Protection

Hydrated All Day

Instant Skin Match

SPF Protection

Hydrated All Day

Instant Skin Match

SPF Protection

Hydrated All Day

Instant Skin Match

SPF Protection

Hydrated All Day

Instant Skin Match

SPF Protection

Hydrated All Day

Instant Skin Match

SPF Protection

Hydrated All Day

Instant Skin Match

SPF Protection

Hydrated All Day

96%

Saw softer, less visible fine lines

93%

Saw makeup blend better with no streaks

89%

Saw a more natural, skin like finish

91%

Saw better all day hold with no flaking

Based on the results from 473 participants over 4 weeks

The Selara Promise

We stand behind our Color-Changing Foundation Stick. If it doesn’t match your skin tone perfectly, feel lightweight and natural, or keep your skin hydrated all day, return or exchange it within 30 days.

Get ready to be amazed!

Frequently Asked Questions

How does the foundation match my skin tone?

The stick starts white and changes to your exact skin tone as you blend. No guessing, no mixing it adapts instantly for a seamless, natural finish.

Will it look cakey or heavy?

Nope! Selara® feels ultra light and smooth. It blends easily, covers imperfections, and leaves a natural, skin like finish without settling into fine lines.

Is it good for dry or mature skin?

Yes! It’s packed with hydrating ingredients like collagen, primrose oil, and Volufiline™. It softens fine lines, smooths dry patches, and keeps skin looking fresh all day.

Does it protect my skin from the sun?

Yes! Selara® contains SPF to shield your skin while giving you light, natural coverage. Perfect for everyday wear.

Will it cause breakouts or irritation?

No. Our formula is free from harsh additives and is gentle on skin. Many users with sensitive or acne prone skin report no breakouts.

  • ★★★★★

    “I’ve always struggled to find a foundation that actually matches my weird olive undertones. Most shades turn too pink or orange. This stick changes color on my skin instantly and gives me an even tone. It feels so light, and I don’t have to worry about my face looking different from my neck. Finally, a foundation that actually works for me.”

    Alyssa M

  • ★★★★★

    “My skin is super dry, and most foundations cling to flakes. Selara keeps my skin smooth and moisturized all day. It doesn’t irritate or break me out, and I can see my skin looking healthier while I wear it. I’ve never had a foundation feel this gentle.”

    Tina S

  • ★★★★★

    “I hate heavy foundations that settle into fine lines. This one feels like nothing on my skin but still covers redness and imperfections. My face feels soft, hydrated, and natural all day. I can forget I’m even wearing makeup, and it still looks flawless hours later.”

    Kendra H

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