Getting the perfect pout is as easy as swipe, set, and shine. Follow these steps for the ultimate lip transformation.
Absolutely obsessed! I can go from a professional matte look for meetings to a fun glossy vibe for happy hour in two seconds. It actually stays on too!
Chloe M., New York
The Salty Fig shade is my new holy grail. The matte side doesn't dry out my lips, and the gloss is so shiny it looks like glass.
Sarah J., Los Angeles
Finally a tint that doesn't smudge under my mask! The blur effect is real, it makes my lips look so smooth and full.
Elena R., Miami
Master The Duo
The Selara Method
1
Prep Your Canvas
Start with clean, dry lips for the most even color application and longest wear.
2
Apply The Matte Tint
Swipe the 'Blur Fixing Tint' across your lips, starting from the center and moving outward.
3
Let It Set
Wait about 30 seconds for the matte formula to 'fix' and create that gorgeous blurred look.
4
Choose Your Finish
Keep it matte for a sophisticated vibe, or get ready to layer for high-intensity shine.
5
Layer The Gloss
Apply the 'Radiant Top Coat' over the tint to lock in moisture and add a 3D glow.
6
Rock Your Look
Enjoy smudge-proof, vibrant color that lasts through snacks, sips, and smiles all day long.
See why everyone is switching to the duo
Real Glow Results
98%
agreed the color stayed vibrant all day
94%
felt the formula was non-drying and comfortable
97%
loved the versatility of the dual finish
Results based on a 4-week consumer perception study of 100 participants.
Shared By You
Total Game Changer
"I never leave the house without it. The matte side is so soft!"
Austin, TX
So Much Shine
"The gloss side isn't sticky at all. It feels like silk on my lips."
Chicago, IL
Perfect Colors
"Guilty Mauve is the perfect cool tone I've been searching for years."
Seattle, WA
The Selara™ Difference
We've engineered the perfect balance of pigment and comfort that other brands just can't match.
WE
- Two distinct finishes in one single wand
- Blurring technology hides fine lip lines
- Non-sticky gloss for comfortable all-day wear
- True-to-tone pigment for all skin types
- Advanced long-wear formula that actually lasts
THEM
- Only offers one finish per bottle
- Often settles into lip cracks and lines
- Tacky, sticky gloss that catches hair
- Limited shade range for diverse skin tones
- Fades or smudges within a few hours
VS
Not at all! We designed our Radiant Top Coat to feel smooth and silky, providing a glass-like shine without that heavy, tacky feeling.
Absolutely! This is designed to look beautiful as a standalone matte finish.
We have 10 shades! For warm tones, try True Peach or Busy Coral. For cool tones, Guilty Mauve or Boss Cherry are favorites.
The matte tint side is specially formulated to 'fix' to your lips, making it highly resistant to transfer once it has set.
Yes, Selara™ is proud to be cruelty-free. We do not test our products or ingredients on animals.
Frequently Asked Questions
Contact Us