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Better than stains & tints
Our color changing lipstick gives you soft and glossy lips that stay flawless all day. No smudging or dryness just smooth color that feels good and looks even better. It hydrates your lips and keeps them looking fresh and full from morning to night. One swipe is all you need to shine.

Discover your perfect shade
Our lipstick reacts to your natural pH, giving you a personalized color that’s uniquely yours. It enhances your lips’ natural beauty with a smooth, flawless finish every time.
We care about your lips
96%
said the color perfectly matched and enhanced their natural lip tone
93%
reported softer, more hydrated lips after just one use
90%
preferred it over their usual lipstick or tint
91%
said it made their lips look fuller and more youthful
Based on the results from 473 participants over 4 weeks

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The Selara Promise
We stand behind our products. If you don't love it, return or exchange it for up to 30 days.
Get ready to be amazed!
Frequently Asked Questions
How does the lipstick pick the right color for me?
This clear formula reacts to your natural pH and body heat to create a flattering, one of a kind color—no wrong shades ever.
Can I use it with other products?
Absolutely! Our lipstick pairs perfectly with lip liners, glosses, or lip balms for added definition and hydration. Mix and match for your ideal look without worrying about fading or smudging.
Is it safe for sensitive skin?
Yes! Our lipstick is made with gentle, high-quality ingredients like gold foil and avocado, perfect for sensitive lips. It’s free from harsh chemicals, ensuring a safe and comfortable wear all day.
How long does it last?
Our lipstick provides up to 8-12 hours of vibrant, smudge-proof color, keeping your lips looking flawless all day long without the need for constant touch-ups!
Will it look the same on everyone?
Not at all! That’s the beauty of it—it reacts to your skin’s chemistry, so the color will be a little different on everyone. One lipstick, endless custom shades.
Why are the gold flakes special?
Our 24K gold flakes do more than look fancy—they help the pH-reactive pigments spread evenly, give a gentle glow and touch of luxury, and lock in moisture so your skin stays hydrated longer.
What Our Customers Are Saying
rated 4.8/5 by 14,000+ customers