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★★★★★ 4.8/5 (14,437 reviews)
💋 Adapts to your natural pH
💄 Moisturizing & Nourishing
🌿Transferproof & long-lasting
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"Omg I’m obsessed!! It changed into the prettiest pink on me and stayed feeling super soft all day. Literally magic in a tube."
Shipping & Delivery
Shipping & Delivery
We offer Express Shipping on all orders!
Please allow 1-3 Business Days for us to process and ship your order.
Estimated Arrival Time: 6-10 business days.
30 Day Money Back
30 Day Money Back
If at anytime within 30 days of receiving your order, you are not completely satisfied with your order, we will offer you a full refund or replacement of your order!
That's right, try out our products risk free for 30 days!
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Better than stains & tints
Our color changing lipstick gives you soft and glossy lips that stay flawless all day. No smudging or dryness just smooth color that feels good and looks even better. It hydrates your lips and keeps them looking fresh and full from morning to night. One swipe is all you need to shine.
Discover your perfect shade
Our lipstick reacts to your natural pH, giving you a personalized color that’s uniquely yours. It enhances your lips’ natural beauty with a smooth, flawless finish every time.
We care about your lips
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Hyaluronic Acid
Attracts and locks in moisture, to intensely hydrate and plump lips for a smoother, more supple feel.
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Collagen
Reinforces your lips’ natural structure to smooth fine lines and boost firmness, delivering a plumper, more youthful pout.
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Vitamin E
Vitamin E delivers powerful antioxidant protection to nourish, repair, and shield lips from environmental damage.
96%
said the color perfectly matched and enhanced their natural lip tone
93%
reported softer, more hydrated lips after just one use
90%
preferred it over their usual lipstick or tint
91%
said it made their lips look fuller and more youthful
Based on the results from 473 participants over 4 weeks
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The Selara Promise
We stand behind our products. If you don't love it, return or exchange it for up to 30 days.
Get ready to be amazed!
Frequently Asked Questions
How does the lipstick pick the right color for me?
This clear formula reacts to your natural pH and body heat to create a flattering, one of a kind color—no wrong shades ever.
Can I use it with other products?
Absolutely! Our lipstick pairs perfectly with lip liners, glosses, or lip balms for added definition and hydration. Mix and match for your ideal look without worrying about fading or smudging.
Is it safe for sensitive skin?
Yes! Our lipstick is made with gentle, high-quality ingredients like gold foil and avocado, perfect for sensitive lips. It’s free from harsh chemicals, ensuring a safe and comfortable wear all day.
How long does it last?
Our lipstick provides up to 8-12 hours of vibrant, smudge-proof color, keeping your lips looking flawless all day long without the need for constant touch-ups!
Will it look the same on everyone?
Not at all! That’s the beauty of it—it reacts to your skin’s chemistry, so the color will be a little different on everyone. One lipstick, endless custom shades.
Why are the gold flakes special?
Our 24K gold flakes do more than look fancy—they help the pH-reactive pigments spread evenly, give a gentle glow and touch of luxury, and lock in moisture so your skin stays hydrated longer.
What Our Customers Are Saying
rated 4.8/5 by 14,000+ customers
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★★★★★
"I love how this lipstick changes with my natural pH to give me a color that’s truly mine. It stays soft and hydrated all day without drying out my lips!"
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★★★★★
“The glossy finish looks amazing without being sticky. I get compliments every time I wear it!”
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★★★★★
“My lips have never felt so soft and hydrated while wearing lipstick. It’s like a balm and color all in one.”
